Monday, May 31, 2010

Tourism Minister Reviews Travel Industry in Cuba

Cuban Tourism Boosts Development

By Roberto F. Campos *

24 de mayo de 2010, 13:32Por By Roberto F. Campos

(Prensa Latina) Detailed information by Cuban Minister of Tourism, Manuel Marrero, disclosed why the growing spiral of this industry in the Island, despite the hard impact of the global economic crisis.

Cuba's recreational industry is consolidated nowadays, and grows, notwithstanding the world economic and financial crisis, Marrero asserted, upon opening in Havana the XXX International Tourism Fair FITCUBA 2010 (May 3-8), in front of some two thousand participants from 30 countries.

In his report, entitled Tendencies and prospects of tourism development in Cuba destination, he stood out a growing support of the world investment community when May 10 will mark the 20th anniversary since Sol Palmmera Hotel was opened under the management of Spanish group Sol Meliá.

At that time, foreign investment related to this sector started in Cuba and there are already 66 hotels with 27 thousand 909 rooms managed and commercialized by 13 international chains, he said.

Plus, he stated, there are five thousand 500 rooms in operation with international economic associations, while new projects and investments under this modality are getting ready.

The spirals keeps on going up

The minister pointed out that this Island, because of its values, is a place where staying turns into pleasant memories due to the conversion of what is colonial and modern into contrasting nature, excellent beaches and capes, seabeds and syncretic culture.

However, he stressed as one of the main causes for foreigners to spend vacations in Cuba the values of a charismatic and hospitable people.

He said that although Cuba does not have access to 50 percent of the Caribbean tourism market (in reference to the United States), it has registered development in this industry in the last 20 years, and has become one of the most important and dynamic markets in the Americas and the Caribbean itself.

He affirmed that, in 1990, the country held place 23 in the region regarding the number of foreign visitors received; whereas, at present, it appears in the ninth position.

Twenty years ago, 340 thousand foreign tourists arrived in the country, and for the last six years, consecutively, the figure has outdone two million. Moreover, the number of tourists coming from more than 70 countries has reached 29 million in the last two decades.

Canada keeps on being the first sender of travellers to this country with nearly one million people a year, and, concerning the other markets, spain is the only one showing growth.

Argentina shows a significant growing trend, while Colombia, Chile and Peru are growing at a time, though the minister deemed Brazil, Venezuela and Mexico important and still not fully exploited.

He mentioned Cuban émigrés as a segment growing in importance and said that strategies for all these markets are under preparation.

Crisis and Cuban tourism

He stated that tourism's resistance capacity had been tested by economic crisis during 2009 with a global 4,3 percent decrease.

He declared that the most important recepients of tourism moved backwards and just a few countries; Cuba among them, had been able to overcome the trial (the Island increased 3,5 percent).

He avowed that 2010 did not start in full swing, however, a strong recovery in tourism was attained between March and April by this nation, which closed its first four-month period as its all-time best regarding this industry.

He broached the recently new tourism campaign christened Authentic Cuba, aimed at displaying the people in this country just as they are like.

Nowadays, Cuba can make use of 50 thousand rooms for tourism, out of which, 65 percent belong to five-and-four-star facilities, and in the next five years, growth points at about 20 thousand more.

He announced construction of new hotels in Varadero, Cayo Santa María, Cayo Coco, and preparation of some virgin keys in the northern zone of the country.

Construction of four five-star hotels with local capital is making stride in eastern Guardalavaca beach, Cayo Coco, Varadero and colonial Trinidad city, where a 500-room, five-star hotel on Ancón beach, plus other three facilities, are being planned.

The idea of C (cHARM) or heritage Hotels is underway, and this week one of them, named Royalton, will be opening its doors in eastern Bayamo, and this year works on Barcelona, in Remedios, and on Velazco, in Matanzas, will come to an end.

Added to that list is Camino de Hierro hotel, in eastern Camagüey city's historical center, and there is already a project for Ronda hotel, in Trinidad.

He reminded the recent opening of a luxury five-star hotel with 670 rooms, in collaboration with China, in the city of Shanghai, whose counterpart will be built in Marina Hemingway in Havana.

Right now, the Varadero resort's master plan is being updated and the recovery of Old Havana, which will have six new hotels, is making progress. Furthermore, Havana's Malecón will be restored.

He added that Havana Harbour's tourist development, including Mariel seaport, further west, is being drawn up. While an increase of flights and development of important investments in airports such as the one in Varadero and Terminal two in Havana are under study.

In the list of advances, the first stage in the recovery of Zapata Marsh and the Sugar Mill Valley in Trinidad were included.

Regarding the sea, he mentioned the recovery of Colony International Diving Center, in western Isle of Youth, and the perspective of enlarging that in María la Gorda, in Pinar del Río, plus broadening Varadero's Marina and mooring capacities in that of Hemingway.

Prospects also encompass the development of golf, for which studies and negotiations with likely foreign partners are underway.

Celebration of events and their promotion were regarded as in progress with their hub in the capital, where there have been 75 of those meetings this year, either dealing with tourism or other specialties.

http://www.plenglish.com/index.php?option=com_content&task=view&id=191124&Itemid=1

Friday, May 28, 2010

AHLA Lobbies for Travel to Cuba

Hotel trade group spends $305,000 lobbying in 1Q

(AP) – 21 hours ago

WASHINGTON — The American Hotel & Lodging Association spent $305,000 in the first quarter lobbying federal officials on travel to Cuba, labor and other issues, according to a recent disclosure report.

That's less than the $350,000 the group spent lobbying both in the same period last year and in 2009's fourth quarter.

The trade group, which represents hotel companies, also lobbied the federal government on family medical leave and health insurance for small businesses in January through March.

The trade group lobbied both houses of Congress and the Departments of Labor, Commerce and Homeland Security, according to a disclosure report it filed April 19 with the House clerk's office.

Wednesday, May 26, 2010

Trip for Travel Professionals

Ethical Traveler Announces Inaugural Trip to Cuba

Educational tour to explore the future of US/Cuba tourism relations and beyond


Publish Date: 2010-05-26


Berkeley, CA, May 26, 2010 -- Ethical Traveler and Global Exchange's Reality Tours have joined forces to create an extraordinary journey: Cuba, Up Close & Personal: Creating a New Relationship in Travel & Beyond. This is Ethical Traveler's first fundraising tour and provides an in-depth exploration of Cuba, with a focus on the country's huge potential for responsible travel and tourism.

The tour dates are from October 2-12, 2010. Participants will meet with grassroots community organizers, and visit ecotourism projects across the island. We will dialogue with cultural leaders, educators and travel professionals, exploring how the future of US/Cuba relations will create new opportunities for the ethical traveler. Participants can also look forward to experiencing some of Cuba's timeless attractions—including Old Havana and Viñales Valley (World Heritage Sites), the Tropicana Nightclub, the white sand beaches of Varadero, and emerging ecotourism resorts in Pinar del Rio and Cayo Coco.

Cuba, Up Close and Personal will be led by Malia Everette, Director of Global Exchange's Reality Tours. Ms Everette has been facilitating educational and customized trips to Cuba for 20 years, and overseeing Reality Tours to Cuba for over 13 years. Jeff Greenwald, Executive Director of Ethical Traveler and accomplished travel writer, will be co-hosting the tour.

Global Exchange is licensed as a travel service provider by the US Treasury Department's Office of Foreign Assets Control. This delegation is open to all professionals in the tourism field and professions related to the theme of the delegation. The 11-day journey costs $3500 per person on a double-occupancy basis with single supplements available for an additional $475. For more information and bookings, please visit: http://www.globalexchange.org/tours/1089.html .

Ethical Journeys is a new collection of small group tours that adhere to the highest environmental, fair trade and human rights standards. All tour profits go to support the work of Ethical Traveler.

Ethical Traveler is an international alliance of travelers who believe that travel is a powerful tool for international goodwill and cultural understanding. The group seeks to harness the political and economic clout of tourism to support human rights and the environment. Ethical Traveler is a project of the Earth Island Institute.

Contact :
Michael McColl
CEO
McColl Communications
Berkeley, CA
+1 (510) 451 0267
michael@mccoll.net
http://mccoll.net/

Wednesday, May 5, 2010

Cuba approves residential projects linked to resorts, possibly opening door for villas, golf

By Will Weissert, AP
May 4th, 2010

Cuba OKs residential projects linked to resorts

HAVANA — Cuba has approved construction of residential projects linked to resorts, the tourism minister said Tuesday, possibly opening the door for villas that could one day ring oceanfront golf courses and other vacation getaways.

Manuel Marrero said the communist-governed island is on pace for its third straight record year of foreign visitors, and it hopes to continue expanding into the little-tapped golf market.

He said the government has green-lighted “real estate for tourist purposes,” without giving details. But the move may mean Cuba will allow tourist developments that include long-term residences — not just hotels catering to short-term visitors that now line the island’s beaches.

Investment firms in Canada and Europe have proposed building golf courses coupled with luxury housing under long-term leases with Cuba’s government. Endorsing residential zoning for tourism could be a first, albeit small, step toward making those projects a reality.

The decision would allow Cuba’s “entrance into new segments and the realization of investments in areas with tourism potential that have yet to be exploited,” Marrero said.

The island has only one 18-hole golf course and hopes to build 10 more, but has yet to break ground on any projects financed by foreigners.

Cuba has tried before to balance its drive for an egalitarian society with an appeal to foreigners seeking to own a piece of paradise. Scrambling for revenue in the late 1990s, the government authorized private foreign ownership of posh apartments in Havana and even signed a $250 million deal for beachfront apartments and timeshares with a Canadian company.

Many of those project stalled, however, failing to draw enough foreign investment. Meanwhile, some overseas businessmen bought Havana apartments but allowed Cuban girlfriends to live in them — violating rules barring islanders from doing so, said John Kavulich, senior policy adviser at the U.S.-Cuba Economic Trade Council in New York.

Cuba eventually bought out most of the residences it had hoped would be owned by foreigners.

Kavulich said Marrero’s announcement “is not new, it’s renewed.”

“Part of the caution would be we’ve seen this before,” he said. “They’re bringing it back, that’s a good thing, but we need to see what happens.”

Addressing a tourism fair at Morro Castle, a Spanish fort built in 1859 that guards the sea entrance to Havana, Marrero also said Cuba may exceed 2.5 million foreign visitors in 2010.

More than 1.05 million foreigners had come as of the end of April, the most-successful four-month span since Cuba began promoting large-scale tourism after the collapse of the Soviet Union and the end of its billions in annual subsidies to the island.

“It’s been surprising because we began with January and February really bad — bad because of the financial crisis, because of many factors,” Marrero told reporters after his presentation. “But March and April have been very good.”


In 2009, Cuban tourism rose 3.5 percent, with more than 2.4 million tourists coming, mostly from Europe and Canada, despite the global recession. But many visitors stayed fewer days than usual, and tour operators offered steep discounts to keep them coming, meaning revenues slumped nearly 12 percent.

While the U.S. government doesn’t permit most of its citizens to travel to Cuba, the Obama administration has eased restrictions on Cuban-Americans visiting relatives here. But those who come for family travel are counted as Cubans, not foreign visitors.

Marrero said 50 percent more Cuban-Americans visited early this year than during the same period last year, but offered no statistics.

He said Cuba has 50,000 hotel rooms nationwide, many in establishments jointly operated by the government and private companies in Europe.

Thursday, April 22, 2010

March Arrivals Up

Cuba says tourist arrivals recovering from slump



* Arrivals up 6.4 percent in March

* March increase offsets 3.4 pct drop in January-February



HAVANA, April 21 (Reuters) - The Cuban tourism industry recovered in March from a slump in the first two months of the year, with 6.4 percent more vacationers arriving than in March 2009, the National Statistics Office (ONE.CU) reported on Wednesday.

It said 296,988 tourists came to the communist-ruled Caribbean island last month, bringing the total for the first quarter to 810,150, or just 149 less than the same period in 2009.

Tourism had been down 3.4 percent in the first two months of 2010 due to a decline in visitors from Canada, Cuba's top tourist provider.

The March recovery was good news for cash-strapped Cuba, which last year got more than $2 billion, or 20 percent of its foreign exchange, from tourism and related businesses.

The increase was likely due to a jump in arrivals by Cuban-Americans after U.S. President Barack Obama's administration lifted all restrictions on their visits home last year.

Previously, they had been limited to one trip home every three years.

Most Americans cannot legally travel to Cuba due to the 48-year-old U.S. trade embargo against the country.

Arrivals from the United States and some other countries under the category of "other" rose 11.6 percent through February.

Most of that increase was probably Cuban-Americans because operators of U.S.-Cuba charter flights say their business is booming due to a flood of exiles visiting their homeland.

Slightly more than 2.4 million tourists visited Cuba last year, an increase of 3.5 percent over 2008. Despite the increase, tourism income declined 11.1 percent as visitors spent less in the midst of the global economic recession.

Tourism officials have said income was increasing this year without providing any figures.

(Reporting by Marc Frank; Editing by Jeff Franks and Chizu Nomiyama)

Wednesday, April 7, 2010

AP and NTA Reports from Cancun Conference

U.S. weighs opening travel to Cuba

Even as Cuba starts work on new hotels and its tourist infrastructure, the House and Senate appear to have strong support for ending the U.S. ban on tourism to Cuba.

By Jonathan J. Levin
Copyright 2010 Associated Press
April 3, 2010

http://www.chicagotribune.com/travel/ct-trav-0404-cuba-travel-20100402,0,4296537.story


Cuba's hotels could manage a sudden influx of 1 million American tourists if Congress lifts its 47-year ban on travel to the communist island, Tourism Minister Manuel Marrero said.

Additionally, the Caribbean nation is set to expand its capacity of about 50,000 rooms, with groundbreaking scheduled for least nine hotels this year, according to Marrero. About 200,000 rooms may be added in the "medium to long term," he added. Cuba also is seeking investment partners for 10 golf courses and luxury hotels aimed at Americans.

"I'm convinced that today, with the available capacity, we could be receiving the American tourists without any problem," Marrero said in an interview recently in Cancun, Mexico, where he was attending a conference of 40 American and Cuban tourist industry representatives.

The tourism meeting came as Congress considers a law that would lift the ban on travel to Cuba. Sen. Byron Dorgan, D-N.D., one of 38 co-sponsors of the bill, said he has 60 votes lined up to win passage of the measure this summer. Similar legislation introduced in the House has 178 co-sponsors and needs 218 votes to pass if all 435 members vote.

"This is a 50-year-old failed policy," Dorgan told the meeting by phone from Washington. "Punishing Americans by restricting their right to travel just makes no sense at all."

President Barack Obama has said he seeks a "new era" in relations with Cuba even as he denounced "deeply disturbing" human rights violations by its government. He did not say where he stands on lifting the travel ban.

Obama last year ended restrictions on Cuban-Americans traveling to Cuba and transferring money to relatives there. The U.S. State Department also held talks in Havana with Cuban officials about restoring mail service and cooperation on migration issues.

Tourism to Cuba increased 3.5 percent amid the global financial crisis to 2.4 million visitors last year, with 900,000 visitors from Canada leading the way, according to Jose Manuel Bisbe, commercial director for the Tourism Ministry.

Bisbe expects foreign arrivals to grow by a similar amount this year. If the U.S. travel ban is lifted, hotels won't be overburdened because Americans will visit year round and face capacity problems only during the winter high season, when occupancy reaches 85 percent, he said.

"Havana has been the forbidden city for so long that it will be a boom destination even in the low season," Bisbe said.


**************
Cubans Detail Tourism Development, Infrastructure and Investment Opportunity


March 26, 2010

CUBANS DETAIL TOURISM DEVELOPMENT, INFRASTRUCTURE AND INVESTMENT OPPORTUNITY

Senator Dorgan Optimistic on Travel Bill

CANCUN-During a day filled with excellent reports on the expansive and growing tourism product in Cuba, both government and travel industry leaders described the prospective business opportunities on the island to a packed house of United States tourism business professionals on March 25 at the U. S. Cuba Travel Summit in Cancun.

The featured summit speaker Thursday was Cuban Tourism Minister Manuel Marrero Cruz, who outlined the growth of hotel room inventory throughout the nation, including many four and five star properties and a significant number of joint projects with international investors, expansion of Cuba's airports from three to ten, a fleet of motorcoaches and over 10,000 rental cars, fishing and sailing vessels, beaches along all the shores, cultural and heritage sites and a delightful variety of eco-tourism sites.

Minister Marrero also spoke to the open opportunity worldwide for joint investment projects, especially in the area of resort hotel development and hotel management.

"The Cubans have provided us with a fairly complete picture of their tourism product and future opportunities for U.S. businesses to work in this market," said NTA President Lisa Simon, CTP. "We are very excited to have this information and look forward to a follow up conference next year in Cuba, should the legislation pending in Congress be approved."

Senator Byron Dorgan (D-North Dakota) addressed the Summit by teleconference and expressed his confidence that the current bill (S 428), which authorizes open U.S. travel to Cuba, could meet the 60 vote threshold required in the U.S. Senate this year, giving the conference extra momentum. He asked the Cuban delegates to assist the movement of the legislation by helping to resolve controversies that could impede passage.

Five panels supplemented Minister Marrero's presentation. Miguel Figueras, senior advisor to the Minister of Tourism, provided a statistical analysis of Cuba's tourism growth. Katia Alonzo, director of the Ministry of Foreign Trade & Investment, detailed a broad range of investment opportunities and information on laws, responsibilities, taxes and profit potential for foreign investors. First Vice President of the Cuban Institute of Civil Aeronautics Argimiro Ojeda addressed utilization of airport development and aeronautic technology while First Vice Minister of the Ministry of Transportation Joel Archer highlighted ports, cruise activity potential growth and highway improvement.

Travel sector leaders from Gaviota, an ecotourism focused company, Havanatur, SanCristobal, Palmares, Cubanacan, Gran Caribe, Oasis Hotels and Sol Media Cuba, all of which operate either receptive tourism services, hotels, or both, and Marinas Marlin, a deep sea fishing operator, each had an opportunity to expand on key information of interest to the U.S. delegates.

The U.S.-Cuba Travel Summit is presented by Alamar Associates in association with NTA and is sponsored by the United States Tour Operators Association.

NTA is the leading association for professionals serving travelers to, from and within North America. Since its founding in 1951, the association has served a broad and diverse membership and helped them expand market reach with innovative business tools, strategic relationships and collaboration within the industry. NTA membership represents more than 40 countries. To learn more about NTA, please visit NTAonline.com/.

Wednesday, March 17, 2010

World Travel and Tourism Data

KEY FACTS AT A GLANCE

Gross Domestic Product (GDP)
The contribution of Travel & Tourism to Gross Domestic Product is expected to rise from 6% (CUP4,094.6mn or US$4,094.6mn) in 2010 to 6.5% (CUP8,689.5mn or US$8,689.5mn) by 2020.
Employment
The contribution of the Travel & Tourism economy to employment is expected to rise from 274,000 jobs in 2010, 5.1% of total employment or 1 in every 19.6 jobs to 308,000 jobs, 5.6% of total employment or 1 in every 17.8 jobs by 2020.
Growth
Real GDP growth for Travel & Tourism economy is expected to be 2.0% in 2010 and to average 5.0% per annum over the coming 10 years.
Visitor Exports
Export earnings from international visitors and tourism goods are expected to generate 18.2% of total exports (CUP2,546.1mn or US$2,546.1mn) in 2010, growing (nominal terms) to CUP5,034.4mn or US$5,034.4mn (18.5% of total) in 2020.
Investment
Travel & Tourism investment is estimated at CUP997.3mn, US$997.3mn or 16.1% of total investment in 2010. By 2020, this should reach CUP1,811.6mn, US$1,811.6mn or 15.4% of total investment.

WORLD RANKING

The Cuba Travel & Tourism economy is ranked number:
  • 78 in absolute size worldwide
  • 140 in relative contribution to national economies
  • 80 in long-term (10-year) growth
(181 countries are estimated by WTTC / OE)
Full report here   or copy and paste  http://www.wttc.org/bin/pdf/original_pdf_file/cuba.pdf